Monthly Reports 1 – January 2023

Income & Traffic Report

Monthly Reports 1 – January 2023 

Welcome to the first of what will be a monthly update on how well my blog is doing in terms of traffic and income.

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This is not the first iteration of this blog.

It did start out as, but after spending considerable time deciding to change the URL, I took the advice of my unofficial mentor Adam Enfroy and changed the blog to my name to start to create a brand for myself.

I also totally changed the blog theme to Kadence and got help from a great web developer on Fiverr of all places to update and change my blog to what it is today.

This has taken approximately six weeks of work, and I am still updating the posts to ensure they are all functioning, indexed and looking as I want them to look.

Despite what you might read or hear, blogging is not a quick-win way of trying to create a passive income. It takes a lot of time and effort to produce a blog that will be sustainable and broad enough to add relevant blog posts.

I have chosen the niche of business and education software, mainly because I have always had an interest in SaaS software and its application and secondly because I have long experience in both business and education.

It is not an easy niche as the players already on the field are long-standing and experienced and most have medium to high DR rankings.

However, my philosophy is if they can do it I can do it, which might be a little naive but I am determined to make this thing work for me and learn and enjoy on the way.

So I intend in these reports to give you all a flavour of what I am doing, what tools I use and a realistic appraisal of cost. 

Many so-called blog gurus say you can build a blog business for next to nothing. I don’t really agree with that. 

I am currently trying to establish my blog alongside working a full-time job and do not have the time to complete all the tasks that need to be done. So I use certain tools to help run my blog and hire a writer and webmaster to help me develop the blog and keep content coming in.

I intend to share with you on each of these reports the profit and loss account of my business.
( mainly loss at this stage! ) and the organic traffic I am attracting and of course any income I might be getting.

These will be warts and all monthly reports so you can make judgements if blogging is for you and what the real expectations of making a blog successful are.

I have had to learn this stuff and teach myself over the last ten years. I have tried many things and shiny objects to try and make money online, but I really feel that affiliate marketing through a blog is the best way to create a passive income business.

To keep track of my traffic, I have installed the Google Site Kit plugin and I will be using that to show you how my traffic is building.

For my accounts, I am using Quickbooks which might be a bit of overkill at this stage, but I want to start this on the right foot by treating it like a business and really tracking all expenditures to give a real picture. 

I hope you enjoy these updates and please come back to me with any questions or things I might help you with.

Monthly Report 1 – 02/01/2023


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