The typical American smartphone user receives about 45 notifications a day.
It’s no surprise that push notifications are increasingly companies’ channel of choice for engaging with subscribers.
Unfortunately, as their widespread global popularity grows so does the misuse–which can easily overwhelm you if used incorrectly and accidentally push users towards unsubscribing from your site or deleting an app off their phone entirely
Push Engage
Push Engage can help you get your message out to your customers in a faster manner. This can help reduce the time it takes to get your message to your customers, and can also help you get more responses from your customers.
Go easy on the push notifications.
There are best practices that will make this channel work for you, not against you.
With some understanding of when and where they should be used it’s possible to take full advantage while avoiding common pitfalls in their execution.
What Are Push Notifications?
Push notifications are a great way to stay in touch with your customers. Push notification software has made it possible to engage with your customers.
They pop up on their favourite devices whether they’re browsing the web or playing apps, which makes it easy for you as an organization to send them timely information about new products and services coming soon.
Web push notification services and mobile push notifications are a great way for companies to reach their customers with timely updates on special offers or other news that might be relevant.
The push notification services system was created in 2009 by Apple, which also supports it today through its APNS platform across iOS apps and Android devices as well.
Why Use Push Notification Services
Increase User Engagement
With push notification services, you have complete control of when and how your users engage with content.
You can automate this based on their behaviours within the app or site while also segmenting an audience so that all messages are relevant for them specifically – not everyone.
Timely Upgrades and Urgent News
Companies can use push notifications to remind their users about things like upcoming travel plans, reservations and deliveries.
Users will find value in receiving these types of alert messages that help them stay on top of what’s happening with friends or family members often times without having to reach out themselves.
Showcase New Products
If you’re a blogger, then push notifications can be an excellent way to keep your blog readers engaged.
When sending out these messages make sure that the content is personalized for each user by segmenting them based on their interests or needs.
For example, if I had my own cooking website dedicated specifically to vegetarian recipes sent only to those who want it via Apple Mail App along with other relevant offers would help me retain more users while also increasing traffic from interested parties.
Mobile Push Notifications
With push notifications, you can engage your audience with more compelling content.
With up to 90% open rates and low bounce rate on mobile devices – it is easy for them get hooked.
Push notification services make sure that all the tools are there – just set it so they go out automatically or whenever suits best to keep people engaged in their favourite topics even longer.
We know how important this channel of communication could be if executed properly; we provide ample opportunities like configurable sending times (in case someone else might need access) as well as customized messages depending upon what interests each user may have shown earlier by visiting our site before.
Choosing A Push Notifications Service
The perfect push notification service will depend on your needs.
Some of these services are more tailored for smaller businesses, while others have features that large enterprises need too!
We’ve outlined their pricing options and which ones might be best suited depending upon how many users engage with the content you’re promoting through this type of advertising campaign.
But don’t just take my word for it! Check out this list of services to see which one suits your needs best.
PushEngage
Best for Segmentation ($9 per month).
Stuart’s Take
The PushEngage automated web push notifications service helps you keep in touch with your customers by sending them targeted messages.
| Best For | Customization |
| Price | Well Priced |
| Annual Discount | Yes |
| Promotion | Yes |
The PushEngage automated web push notifications service helps you keep in touch with your customers by sending them targeted messages.
They can be customized for specific segments or based on how people are interacting, like Cart Abandonment if they’re leaving their carts unchecked after browsing through products online – giving retailers the opportunity to remind users about what else might interest them.
The features of this tool are truly impressive, including Dynamic Segmentation that can segment customers by their location or device;
Key Features:
- Customizable Opt-Ins
- Flexible Styles
- Cart Abandonment
- Personalization
- Segmentation
- Advanced Analytics
User Experience:
Advanced analytics to track revenue and inventory levels across multiple sites/users in real time.
Send In Customer Timezone allows you to make sure your messages reflect the local times for each user’s region so they know when it is appropriate to contact support without waiting on hold forever (or getting frustrated).
It has A/B testing capabilities as well which help us see what works best among our diverse customer base.
Pricing:
PushEngage offers four pricing plans:
Free Plan– Try PushEngage for Free (Use on 1 Site, 30 Campaigns, 200 subscribers).
Business($9/Month) – Everything In Free (Use on 1 Site, Unlimited Campaigns, Up to 50k subscribers).
Premium ($20/Month) – Everything In Business (Use on 2 sites, Unlimited Campaigns, Up to 100k subscribers).
Growth ($30/Month) – Everything In Premium(Use on 3 sites, Unlimited Campaigns Up to 250k subscribers).
What I Like/Dislike | About PushEngage:
Likes:
- Supports sending to many users.
- Allows the sending of different notifications to two different segments.
- Allows user segmentation.
Dislikes:
- Notifications take a long time to reach users.
- The platform interface could improve.
PushCrew
Best for effective service ($25 per month).
Stuart’s Take
Wingify’s Push Crew is a simple yet effective service that provides push notifications. It has an intuitive user interface which makes it easy for people of all skill levels to use, but at times this may be considered as its minus point because there isn’t much customization or option available in the app itself.
| Best For | Interface |
| Price | Competitive |
| Annual Discount | Yes |
| Promotion | Yes |
Wingify’s Push Crew is a simple yet effective service that provides push notifications.
It has an intuitive user interface which makes it easy for people of all skill levels to use, but at times this may be considered as its minus point because there isn’t much customization or option available in the app itself.
However, with Wingify’s latest update, they have introduced some great new features like being able to change your notification sound on the go and access them directly through Facebook Messenger so you never miss another important message again.
Key Features:
- Targeted Notification.
- Notification Scheduling.
- Multi-channel Messaging.
- Visual Notification.
- Web Notification.
- Push Automation.
- Visitor Segementation.
- Analytics (Social Media)
User Experience:
A lot of features are included in order to provide highly specified segments and allow your visitors an option that they don’t have before-a push notification whenever there are content changes on any webpage linked through their feed.
You can also track where people go after visiting one particular page by opting out — if this doesn’t sound like something anyone would want though then just tap “No Thanks” when prompted about wanting tracking capabilities.
Pricing:
PushCrew offers three pricing plans:
- Free – (Up to 2000 subscribers, Full Featured Trial. Choose a Plan later, Send Unlimited Notifications, Desktop, HTTP plus HTTPS Support.
- Premium ($25/Month) – (Full Featured Trial, Send Unlimited, Notifications, Desktop pus Mobile, HTTP plus HTTPS Support, Schedule Notifications, RSS-to-Push, One click Unsubscribe).
- Business ($75/Month) – (Full Featured Trial, All Premium Plan Features Plus, Custom Support, 3 Websites and 5 Users, Custom Sub-Domain, Notification Expiry).
What I Like/Dislike | About PushCrew:
Likes:
- A lot of features are included to create highly specified segments.
- The RSS-to-push campaign is provided which directly sends a push notification whenever there is an update on the webpage whose URL is provided.
- You have the option to add a one-click unsubscribe button for visitors.
- If you are concerned about your visitor’s privacy, you can opt out to track their location.
- You can integrate the application with various applications such as WordPress, Shopify, Wix, etc.
Dislikes:
- There are not many options to perform analytics.
- Not many formatting options for push notification.
- Report page can be improved as it is not informative as of now.
PushMonkey
Best for segmentation ($25 per month).
Stuart’s Take
Push Monkey is an amazing push notification provider that will help you share instant messages to desktop and mobile devices.
This software doesn’t require any application interface configuration, it’s easy setup.
| Best For | Easy Configuration |
| Price | Good |
| Annual Discount | Yes |
| Promotion | Yes |
Push Monkey is an amazing push notification provider that will help you share instant messages to desktop and mobile devices.
This software doesn’t require any application interface configuration, it’s easy set up.
In addition, granular filtering allows users to decide how notifications are sent before sending them- plus there exists a geolocalization feature that identifies what interests your customers based on their location so they can be reminded about abandoned carts even when away from shopping online thanks to Woocommerce integration.
The innovative software provides a host of features to help you in your remarketing efforts. Along with Woo commerce integration, it reminds customers about abandoned carts and offers non-intrusive notifications on top of the window which disappear if they haven’t viewed them yet.
Key Features:
- Unlimited Notifications. …
- All Compatible Desktop & …
- Statistics.
- Granular Filtering. …
- Schedule Notifications.
- Geolocation. …
- Custom Branding.
User Experience:
Push Monkey’s push messages are designed for segmentation giving marketers incredible potential when customizing their messaging properly so that each customer can receive exactly what he needs! And installation is quick too – just one click away from having this amazing tool at hand whenever needed…
With Promo push, you can get the word out about your latest deals and newest products to everyone in their user network.
With Coupon code pushes, new subscribers will be able to offer special discount codes just for subscribing!
And with Welcome Push notifications set up as soon as possible after someone joins so they have time to explore everything before being bombarded by advertising banners or pop-ups ads…you’ll build loyalty while providing value at every turn.
Pricing:
PushMonkey offers two pricing plans:
- Free – (Engagement, Unlimited Notifications, Granular Filtering, Segmentation, statics, Custom Branding, Schedule Notifications, Nicely Designed) .
- Basic ($25/Month) – (Unlimited Notifications, Statistics, Granular Filtering, Schedule Notifications, Geolocation, Custom Branding, Custom API integration, Segmentation).
What I Like/Dislike | About PushMonkey:
Likes:
- Integration with E-commerce Shopify and WooCommerce obtain automated cart abandoned push notifications.
- It offers a “Free for Ever” subscription that is equipped with all the features of paid ones, doesn’t require a credit card, and includes 24/7 live support.
- It covers a wide range of devices, browsers, and operating systems.
Dislikes:
- It doesn’t offer A/B testing.
- It is restricted in India.
- Reports and analytics are as extensive as other push service providers.
Maxtraffic
Best for marketers ($5 per month).
Stuart’s Take
MaxTraffic helps provide this valuable tool for marketers, giving them access not only at their site but also on mobile devices so they can bring customers back into stores with targeted messages about special promotions and events going down soon!
| Best For | E Commerce |
| Price | White Label |
| Annual Discount | Yes |
| Promotion | Yes |
MaxTraffic helps provide this valuable tool for marketers, giving them access not only at their site but also on mobile devices so they can bring customers back into stores with targeted messages about special promotions and events going down soon!
The custom notifications are clickable, and you can expect a high engagement rate when used for sales or promotions. The library of templates is available to help your business grow.
MaxTraffic is a powerful tool that can help you create targeted ads and get more leads from your website.
This traffic generation platform has exit-intent popups, which means users will be encouraged to stay on the site for longer durations when they leave after browsing it–in other words: these are perfect opportunities for increasing conversion rates.
Key Features:
- All Features.
- White Label Solution.
- Custom Payment Gateway.
- Custom Domain.
- Unlimited Users.
- One-click Signups.
User Experience:
You could also customize them with our visual editor so there’s no need whatsoever not just optimise but actually change up how visitors feel about what they see in order better convert potential customers right now.
The idea behind this platform is to increase traffic and revenue by connecting big firms with smaller companies.
They do this through advertising, marketing strategies like engagement initiatives that help you get your message across better as well customer reviews which are essential in today’s world where everyone has access to information at their fingertips.
Pricing:
Hostinger offers three pricing plans:
- Free – (2000 Subscribers, Send Unlimited Notifications, Chat Support).
- Business ($49/month) – (2000 Subscribers, Send Unlimited Notifications, Premium Support, Set Delivery Rate, Custom Branding, API Access).
- Agency(Contact US) – (1All Features, White Label Solution, Custom Payment Gateway, Custom Domain, Unlimited Users, One Click Signups).
What I Like/Dislike | About Maxtraffic:
Likes:
- The perfect analysis and suggestions here made me to Utilise Zoho CRM software. Really an awesome help from Capterra.
- I like that there are separate industries that the service is set-up for. This is good because each niche has different needs.”
- “THeir support was amazing they understood our needs and we could speak on the business level not only about using the tool.”
- “Customer support was wonderful and I appreciated the opportunity to try to the product.”
Dislikes:
- For multi-language websites sometimes we had some problems with showing the right promo bar for the right audience and other times we came across some bugs.
DatsPush
Best for advertising ($ per month).
Stuart’s Take
DatsPush is a new and exciting advertising network that specializes in push notifications only. It has quickly become one of the most popular promotional networks for websites, allowing people to profitably monetize their sites as well as sell high-quality traffic from those same pages.
| Best For | Ad Network |
| Price | Promotional |
| Annual Discount | Yes |
| Promotion | Yes |
DatsPush is a new and exciting advertising network that specializes in push notifications only.
It has quickly become one of the most popular promotional networks for websites, allowing people to profitably monetize their sites as well as sell high-quality traffic from those same pages.
DatsPush tags the entire world as its GEO and has an average cost per click of $0,003-$0 2006. To start a promotional campaign with this service you need minimal funding – which is just 100 dollars.
DatsPush offers three types of push notifications:
Mobile Pushes – These are rectangular frameworks containing various messages that appear at the top right corner, called “screen curtain”.
Key Features:
- Dedicated personal account manager.
- Bids start as low as $0.001.
- Low minimum deposit requirements.
- Auto blacklisting features.
- Advanced targeting options and statistics updated in real-time.
User Experience:
It’s used for alerting users about new content on a website or sending transactions without having you open up your browser.
Web Push Notifications- these little pop-ups will show up even if we haven’t opened our browsers because they’re there just in case any information needs updating.
Rich push notifications will include additional elements such as a big picture, video and audio.
The standard set of features for web-based messages also includes a head title or text message itself while rich pushes contain an icon to represent themselves along with any other necessary complementaries like button functions used within apps they’re associated too.
Pricing:
DatsPush offers three pricing plans:
- Volume – (Active impressionism, countries 250, Average bid 0.0267$).
- Targeting – (1Web/Mobile, Geo, Carrier/IP, Browser/Platform, Source/Audience).
- Formats – (Mobile push, Web push, Rich push).
What I Like/Dislike | About DatsPush :
Likes:
- Networks in 250 countries
- Available in different formats such as Phone push, Web push, and Rich push
- 120 GEOs with low competition
- 100% safe and secure
- Daily payouts of CPA
- A lot of targeting options
- Low bids in most of the countries
Dislikes:
- Support takes long to react back
- No live chat
Catapush
Best for communication ($2 per month).
Stuart’s Take
Catapush is a simple API that allows you to send push notifications relating to your web app. Designed for data-driven, transactional messaging in real-time based on user activity or engagement within the site/app it’s perfect if all we want are quick updates with critical information related directly back at them.
| Best For | API Conversions |
| Price | Good |
| Annual Discount | Yes |
| Promotion | Yes |
Catapush is a simple API that allows you to send push notifications relating to your web app.
Designed for data-driven, transactional messaging in real-time based on user activity or engagement within the site/app it’s perfect if all we want are quick updates with critical information related directly back at them.
The Catapush API provides a reliable and fast push service for apps.
It can also be used as an in-app messaging system that ensures messages are delivered without error, making it safer than traditional methods like APNs or FCM notifications.
In order to ensure that Push Notifications are always reliable, traceable and real-time the software has been designed with push notification mechanisms in addition to XMPP channels.
Key Features:
- Push notifications & in app messaging.
- Guaranteed delivery.
- Delivery statuses tracking.
- Push personalization.
- 2Way Communication.
User Experience:
It also includes a forward mechanism for messages as well retry options so you never miss a particular conversation again.
Furthermore, this platform supports 2-way communication by allowing users to send rich content via text or voice call if they desire – not just the originator’s instant message without sacrificing any information about who sent it originally either through the phone number displayed or time stamp on received mails which allows much more precise tracking than ever possible before.
Pricing:
Catapush offers three pricing plans:
- Free – (100 Muar limit, Unlimited push notifications).
- Pro Plan ($2/month) – (Unlimited push notifications, Core messaging features, SDKs or Catapush Messenger, Bulk discount starting at 10k MUAR, Limited to standard support, Standard contract and GDPR compliance).
- Enterprises Plan – (Unlimited push notifications, All advanced messaging features, Fully customizable and white label, End-to-end encryption support, 99,9% uptime and Service Level Agreement, Disaster recovery on AWS multiregion).
What I Like/Dislike | About Catapush:
Likes:
- The feature that I liked the most is the possibility to do the fallback on the SMS.
Dislikes:
- In my opinion the interaction functionality is missing.
Urban Airship
Best for Marketing ($25k/year).
Stuart’s Take
With Urban Airship, you can engage your users with push notifications that are tailored for their location and interests. The platform also has features like user loyalty programs so people don’t unsubscribe from these types of messages.
| Best For | Tailored Push Notifications |
| Price | Pricey |
| Annual Discount | Yes |
| Promotion | Yes |
With Urban Airship, you can engage your users with push notifications that are tailored for their location and interests.
The platform also has features like user loyalty programs so people don’t unsubscribe from these types of messages.
Google Wallet and Apple Passbook have been combined to create a more powerful service. Notifications can be previewed before you send them so that they’re tailored based on how often someone uses their phone or computer for activities such as checking emails or browsing websites–the user’s choice.
Key Features:
- Messaging — Our flagship product — send messages to an audience of users.
- Mobile wallet — Create passes for Apple Wallet and Google Wallet.
- Real-Time Data Streaming.
- Performance Analytics.
User Experience:
Marketing is all about connecting with potential customers, but did you know that it can be difficult to connect if your messages aren’t timely or targeted?
This could explain why only 15% of marketers use push notifications as part of their strategy for reaching out.
For those who do utilize this method through Urban Airship offers an affordable option through its starter pack which includes one million pushes per month at no cost followed by a basic ($99), Essential(-$149) Comprehensive package costs $349 monthly!
Pricing:
Urban Airship offers pricing plans:
- Starts at($25k/year) – (Powerful App Experiences, Mobile Data Hub, Customer Journey Optimization, Success Packages, Deep Mobile Expertise).
What I Like/Dislike | About Urban Airship:
Likes:
- It’s very fast. As soon as we hit send, it arrives on our phone and tablet apps immediately.
- The interface is clear. We generally copy and paste the headline right into the box. The font and font size, along with the background, make it easy to read so that we avoid any typos. That’s important because we’re working quickly.
- It gives you good and usable analytics to track engagement.
- It’s 100 percent reliable. We’ve never had an issue with it.
Dislikes:
- The interface can be a little confusing. In the upper right corner of your dashboard, you’ll see “New Push Message” and “New Message” … Seems odd to have two choices. Then, after you push “New Message” you can copy and paste your text, but then there are about three more buttons before you get to the point of sending it. That just might be how it’s integrated with our app so other markets might be different. But, if you have the instructions, it’s fairly quick.
- Again, this could be just the way it’s integrated with our app, but when a user clicks on the alert on their phones, it goes to the web site and not to the specific story. So, we have to make sure the story is in a prominent place on our site (Latest News, mainstage).
- It would be nice to have small photos in our push notifications.
The Different Types Of Push Notifications
Web Push Notifications
Web push notifications are a great way to stay in touch with your customers wherever they might be. You can send them desktop or mobile web alerts, which slide right onto the top of anyone’s screen without blocking anything else on that particular browsing session – no matter what device you’re using.
Web push notifications are a great way for marketers to increase website engagement and conversion rates.
They’re easy enough even if you have no technical background, which makes them the perfect tool in our arsenal.
Desktop Push Notifications
The desktop notification is a great way to get your customers engaged with what you have on offer.
The notifications appear only when users open up their desktops, so it’s important that they are tailored for this environment and follow all of the necessary guidelines in order not to receive any negative feedback from people who don’t like these types of ads or unnecessary distractions during work hours.
The process of sending push notifications from your phone is really simple.
When you open the app that sends these types of alerts, unique identifiers are registered for both yourself and whatever device with iOS or Android OSs depending on what type they prefer – this allows them to access to any information about who has accessed it in order to get more personalization when marketing towards people already aware through previous interactions such as browsing history etc., but also new users coming into contact via social media channels like Facebook updates which could lead someone directly back here.
Why You Should Use Push Notifications Services
It is no surprise that push notifications have become one of the most popular ways to communicate with customers.
Not only do they allow marketers access high levels 4-8X more often than email, but there are also very few restrictions on who can receive these alerts – which makes them perfect for targeting highly relevant audiences based on existing habits or preferences.
Your brand can increase its visibility among the audience by adding subscribers with a single click.
Allow users to access or deny your website notifications and ensure that you convey what type of messages they should expect when clicking on these push message opt-in forms without knowing how they will end up being used.
If people choose “yes,” then most won’t add much value; but at least we’ll have made an effort in getting new potential customers hooked onto our service(s).
With push notifications, you can engage your audience without asking for any personal data.
This is great because many people are hesitant to provide their information or fill out some of the fields on a lead generation form.
The benefits don’t stop there though; by adding subscribers with single click permission and utilizing our service that sends them targeted messages based on those who have consented ahead of time (and will continue doing so!), it’s easy enough for anyone in business today could take advantage – even if they lack robust marketing skills nowadays.
Frequently Asked Questions
What are push notifications used for?
Push notifications can be used for a variety of reasons, such as increasing the number or returning traffic on your site.
They may also capture leads that would otherwise go unnoticed and improve outreach campaigns so you get more bites.
Are push notifications effective?
Push notifications are a great way to communicate with your customers, especially when they’re delivered right in their browser.
A study found that push notification click-through rates can reach up 4 times higher than email ones.
What does it mean to enable push notifications?
Push notifications are a great way for you to reach out and engage your customers. It means that they have opted in, so it’s only those people who want the latest updates from us.
What is the difference between push and text notifications?
Push notifications are an example of sending content that appears on your screen.
They’re typically short, informative pieces like special offers or updates about products you own from companies who want to reach out with relevant information at just the right time when it’s most convenient for you.
Text message reminders can also be sent as normal text messages straight into recipients’ phones without any need for a booster signal – this means there’s no pesky placebo layer between them whatever happens outside; if someone leaves early they won’t miss anything important because all communication took place via mental currency only.