Good luck getting on top of Google without testing different strategies and seeing which pushes your ranking higher.

Website Rank Checker

You need a tool that can track each optimisation’s effectiveness for measuring success in unnatural links, keywords or content topics – we’ve got just what you’re looking for!

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With 67% of all clicks going to the top five organic search results in Google SERPs, it’s essential for businesses that rely on organic traffic and rankings to attract leads or sales.

You must also see what’s working so you can adjust your SEO optimization efforts accordingly – which is where a reliable tool comes into play.
You can use rank tracker software to determine your site’s performance in search engine rankings.

It will show you the keywords visitors are searching for and which pages on your website have been ranking well, giving insight into what might be causing poor performance, so it’s easier.

Best Rank Tracking Tool


Best for SEO and Marketing ($119 per month). 

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Stuarts Take

SEMrush is a popular all-in-one digital marketing tool that provides many features to help businesses optimize their online presence. It offers tools for keyword research, site audit, competitor analysis, backlink analysis, content creation, and more.

With SEMrush, businesses can gain insights into their and their competitors’ online marketing strategies and make data-driven decisions to improve their SEO and PPC campaigns.

The tool is widely used by marketers, SEO professionals, and content creators to improve their website’s search engine rankings and drive more site traffic. SEMrush also provides regular updates and excellent customer support, making it a reliable tool for businesses of all sizes.

Out of 10
Best ForCustomer Support
Annual DiscountYes

SEMRush is a tool that offers you the perfect solution to all of your content, SEO and marketing needs.

Whether it’s researching competitors or generating new leads through social media platforms like Facebook & Twitter – SEMrush has got this covered!

Getting an accurate representation of how well-known or popular something might be can often prove difficult without extensive research into some other topic-related fields first – but thankfully, we have them covered too with our keyword tracker tools which automatically update themselves monthly, so there’ll never need another update again once set up correctly at home.

Key Features:

Semrush 1
  • Keyword Research: SEMrush provides keyword research tools that help businesses identify profitable keywords and long-tail keywords that they can target to improve their search engine rankings.
  • Site Audit: The tool offers a site audit feature that scans a website for technical issues that can negatively impact its search engine rankings. It identifies areas such as broken links, slow page load times, missing tags, and more.
  • Backlink Analysis: SEMrush provides a backlink analysis feature that allows businesses to monitor their and their competitors’ backlinks.
  • This feature helps them identify opportunities for link building and backlinks that may hurt their rankings.
  • Competitor Analysis: SEMrush provides a competitor analysis feature that allows businesses to analyze their competitors’ online marketing strategies. This feature enables businesses to identify their competitors’ top-performing keywords, backlinks, and content strategies.
  • Content Creation: SEMrush offers a content creation tool that helps businesses create optimized content that targets specific keywords. The tool analyzes the content of top-ranking pages for specific keywords and provides recommendations for improving content.
  • PPC Keyword Research: SEMrush provides a PPC keyword research tool that helps businesses identify profitable keywords for their paid advertising campaigns.
  • Social Media Tracking: SEMrush allows businesses to track their social media performance and that of their competitors. This feature provides data on engagement metrics, top-performing content, and social media traffic.

User Experience:

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With this easy-to-use platform, you can combine keyword rank tracking with various other metrics to create an effective SEO workflow in no time.

It’s perfect for any business looking to grow its online presence without jumping from one toolkit or database of information on how well-optimized websites perform based on different factors like conversion rates and organic search traffic.

Key features of SEMrush’s all-inclusive SEO toolkit include ranking tools, content marketing and research utilities, and a market intelligence section.

In addition to these popular functions, there is even more that you can do with this amazing software, like advertising or competitive analysis for backlinks which will help your site rank higher on the Google search console.

In my opinion, one thing they should add to the list would be “SEO competitor” where it says instant sem rush recommendations because I think everyone needs quick tips sometimes.


semrush pricing

SEMRush offers three pricing plans:

  •  Pro Plan ($119.95/month) – (500 keywords, Keyword, domain, and backlink analytics, Five projects).
  • Guru Plan ($229.95/month) – (“Pro” features +, 1,500 keywords , 15 projects, Historical data, Google Data Studio integration, Content marketing platform).
  • Business plan ($449.95/month) – (Guru” features + , 5,000 keywords, 40 projects, Share of Voice metric, API Access).

What I Like/Dislike | About SEMRush:


  • Comprehensive feature set
  • User-friendly interface


  • Expensive
Try SEMRush

SE Ranking

Best Ranking platform ($39 per month). 

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Stuarts Take

SE Ranking is a cloud-based SEO (Search Engine Optimization) platform that provides a comprehensive set of tools for digital marketing professionals and website owners to optimize their online presence.

The platform offers a wide range of features, including website analysis, keyword research and tracking, backlink monitoring, competitor analysis, and more.

With SE Ranking, users can monitor their website’s search engine rankings and visibility, analyze their competitors’ strategies, and identify new opportunities to improve their SEO performance. Additionally, the platform includes social media management and website audit tools, making it a well-rounded solution for those looking to enhance their digital marketing efforts.

Out of 10
Best ForSocial Media Management
Annual DiscountYes

With this all-inclusive SE Ranking platform, you can monitor your keywords’ rank with 100% accuracy and accessibility.

The data provided by this software includes search engine keyword rankings as well as real-time measurements on different countries or regions for an easier way to see what’s going down in terms of where people are searching so that we’re always prepared.

SE Ranking offers an all-in-one solution with tools to help you rank higher on Google. Key features include:

All-in-One SEO Software – The SE ranking platform has everything needed for marketing and analysis as well as keyword optimisation, which is essential when trying to get noticed by potential customers online;

PPC/SEO Competitive Research Find out what keywords your competitors use so they don’t steal sales from underdogs like yourself!

Key Features:

SE Ranking 1
  • Keyword Rank Tracking: SE Ranking allows users to track their website’s search engine rankings for a variety of keywords and phrases.
  • Website Audit: The platform offers an in-depth website audit tool to help identify technical issues and improve on-page optimization.
  • Backlink Analysis: Users can analyze their backlink profile and monitor their competitors’ backlinks to identify new link-building opportunities.
  • Competitor Analysis: SE Ranking allows users to compare their website’s performance with up to five of their competitors and analyze their strategies.
  • Keyword Research: The platform offers a powerful keyword research tool to help users identify high-value keywords to target.
  • Social Media Management: SE Ranking includes tools to help users manage their social media accounts, schedule posts, and analyze engagement.
  • White Labeling: The platform offers white-labeling options to allow users to rebrand and customize their reports and dashboards.
  • API Access: SE Ranking provides API access to allow users to integrate the platform’s data with other tools and applications.
  • Mobile Optimization: The platform includes mobile optimization tools to help users ensure their website is optimized for mobile devices.
  • User Management: SE Ranking allows users to add multiple users and manage permissions for different roles, making collaborating with team members and clients easy.

User Experience:

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In depth website audits get those pesky rankings up at number 10 thanks to this great tool that suggests fixes or updates based on audits done.
SE Ranking offers a free trial before you have to commit.

You can choose whether or not it’s worth your time and money with their premium plans, which are available on different frequencies of checking rankings daily-every three days (20%)and weekly for 40%.

They also provide additional discounts when paying quarterly or annually as well by adjusting keyword refresh rates.


Se Ranking pricing

SE Ranking offers three pricing plans:

  • Essential Plan ($39/month) – (250 – 750 Keywords, Ten websites, Website audit for 40,000 pages, Monitor 6,000 backlinks, Competitive and keyword research, Flexible SEO reporting, Social media analytics and management, Marketing Plan, On-page audit for 150 pages).
  • Pro Plan ($89/month) – (“Essential” features +, 1,000 – 1750 Keywords, Unlimited websites, Website audit for 250,000 pages, Monitor 30,000 backlinks, Check backlinks for 100 domains per day, Three users seats).
  • Business Plan ($189/month) – (Pro features, 2,500 – 20,000 Keywords , Website audit for 700,000 pages, Monitor 90,000 backlinks, Check backlinks for standard domains/day, On-page audit for 750 pages, Ten users seats, Keyword database expansion: 25,000, API).

What I Like/Dislike | About SE Ranking:


  • Comprehensive set of features
  • Easy-to-use interface
  • Customizable reports


  • Limited keyword research
  • Inaccurate keyword tracking

SEO Powersuite

Best for Keyword Research and Tracking ($299 per month). 

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Stuarts Take

SEO Powersuite is a comprehensive suite of search engine optimization (SEO) tools designed to help website owners and digital marketers improve their website’s visibility and ranking in search engines. The suite includes four main tools: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant.

Out of 10
Best ForKeyword Research
Annual DiscountYes

SEO Powersuite offers one of the best free options for keyword rank tracking tools on any platform, with unlimited websites and keywords.

The software also includes all features from basic to advanced such as rankings backlinks and in-depth analysis of your website’s SEO needs through robust research tools that are easy enough that even newbies can use them effectively.

Key Features include:
This platform provides search volume, specific rankings, and graphs to show your keyword optimisation progress.

It also has a backlink index that analyses over 50 factors to find new opportunities for building links from other websites, which may rank higher than yours due solely to their SEO strategies instead of any innovative content or outreach efforts on behalf of your company.

Key Features:

SEOpower 1
  • Keyword research and tracking: SEO Powersuite’s Rank Tracker tool allows users to find profitable keywords, track keyword rankings, and monitor competitors’ rankings.
  • On-page optimization: The WebSite Auditor tool analyzes a website’s technical and on-page SEO factors and provides suggestions for improvement, including metadata optimization, content optimization, and internal linking recommendations.
  • Backlink analysis: SEO SpyGlass allows users to analyze their website’s backlink profile, find new link-building opportunities, and monitor competitors’ backlinks.
  • Link building: LinkAssistant helps users manage their link-building campaigns, find relevant link prospects, and send outreach emails.
  • Reporting: SEO Powersuite provides customizable reports that can be used to track progress, communicate with clients, and identify new opportunities for improvement.
  • Social media optimization: The suite includes a tool for managing and analyzing social media campaigns, including tracking social signals and monitoring brand mentions.
  • Multilingual support: SEO Powersuite supports over 40 different languages, making it a great choice for international websites and businesses.

User Experience:

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Keyword research and rank tracking.
SEO Powersuite offers a free plan that doesn’t require any credit card information to sign up.

No time limitations exist, so you can use it for as long as you want without paying anything.

However, suppose more robust functionality is desired. In that case, there’s an option of upgrading your subscription rate accordingly – I recommend doing this because tracking rankings over time will allow one to see where improvements need attention or opportunities exist to maximize potential success rates.


SEO Poersuite pricing

SEO Powersuite offers three pricing plans:

  • Forever Free Plan – (Unlimited websites and keywords, Rankings, On-page SEO, Backlinks, Social media).
  • Professional Plan ($299/year) – (Unlimited websites and keywords, aAll SEO features with unlimited data, Save projects with SEO history, Schedule tasks to run on autopilot, Copy data to the clipboard).
  • Professional Plan ($299/year) – (Professional” features +, Export data feature, Whitelabel SEO reports in HTML and PDF, Save, print, and deliver reports to clients).

What I Like/Dislike | About SEO Powersuite:


  • Comprehensive suite of tools
  • Customizable and flexible
  • Multilingual support


  • Steep learning curve


Best for Keyword Tracking Competitor analysis ($29 per month). 

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Stuarts Take

Wincher is a powerful search engine optimization (SEO) tool designed to help website owners and digital marketers improve their website’s ranking in search engine results pages (SERPs).

The tool allows users to track their website’s ranking for specific keywords and provides insights on how to improve their website’s performance in search results.

Wincher also provides detailed reports on search engine visibility, keyword trends, and backlink analysis. With its easy-to-use interface and powerful features, Wincher is a popular choice among small and medium-sized businesses looking to improve their SEO efforts.

Out of 10
Best ForKeyword Tracking
Annual DiscountYes

The one SEO tool you can’t live without is Wincher.

With it, we guarantee quality organic search traffic and keep a close eye on our keywords’ performance so that your business has the best possible success.
The low-cost platform also allows for scalability – whether growing or mature- and includes all necessary features to rank higher organically within Google’s SERPs (search engine result page).

Key Features:

Wincher 1
  • Keyword tracking: Wincher allows users to track their website’s ranking for specific keywords on various search engines.
  • Competitor analysis: Users can compare their website’s ranking and performance against their competitors and get insights on how to improve their SEO efforts.
  • Backlink analysis: Wincher provides detailed analysis of a website’s backlink profile, allowing users to identify areas for improvement and potential link-building opportunities.
  • Site audit: The tool offers a site audit feature that helps users identify technical SEO issues on their website, such as broken links, missing meta tags, and duplicate content.
  • Keyword research: Wincher also provides a keyword research tool that helps users find relevant keywords for their website and optimize their content accordingly.
  • Reporting: The tool offers detailed reports on search engine visibility, keyword trends, and ranking changes, making it easy for users to monitor their website’s performance over time.

User Experience:

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Key features of the platform include:
Track your keywords and see how you rank for different search terms on a bird’s eye view map; discover new opportunities with high traffic volume.
Rank-checking tool across all search engines.
Get regular automatic ranking reports so there is always an update about where they stand to their competition.


Pricing Wincher

Wincher offers three pricing plans:

  • Starter ($29/month) – (500 – 1,000 Keywords, Daily ranking updates, Multiple users, Ten websites).
  • Business ($59/month) – (Starter” features +, 1,000 – 4,000 Keywords, Unlimited websites, White-labelled reports, API Access, On-demand ranking updates).
  • Enterprise ($249/month) – (Business” features + , 5,000 – 10,000 Keywords, External users, Project permissions, Priority support).

What I Like/Dislike | About Wincher:


  • Easy to use
  • Accurate keyword tracking
  • Detailed reports


  • Limited features
  • Limited integrations

Mangools SERP Watcher

Best for Local and Global Tracking ($49 per month). 

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Stuarts Take

Mangools SERP Watcher is a powerful search engine results page (SERP) tracking tool that allows users to monitor their website’s ranking and performance on search engines like Google. With SERP Watcher, users can track their keyword rankings, analyze their competitors’ rankings, and get insights into their website’s visibility on search engines.

Out of 10
Best ForWebsite Tracking
Annual DiscountYes

SERPWatcher is a rank-tracking tool that provides accurate data for your SEO needs and makes it easy to understand with simple and advanced features.

You will receive daily updates on the status of search engine rankings and email alerts when there are critical changes in keyword position.
SERPWatch was created because they wanted an easier way than ever before ̶ put:
Those who aren’t experienced users can still get good information about their sites’ performance online, while experts have all they need at hand without having too many menus open or clicks required.

Key Features:

Mangools 1
  • Keyword Tracking: Users can track their website’s keyword rankings on search engines and monitor changes in real-time.
  • Competitor Analysis: SERP Watcher allows users to analyze their competitors’ keyword rankings, identify their top competitors, and monitor changes in their rankings.
  • Local and Global Tracking: Users can track keyword rankings locally or globally, making monitoring performance in specific geographic regions easy.
  • SERP Feature Tracking: The tool allows users to track changes in search engine result page (SERP) features, such as featured snippets, knowledge panels, and image carousels, providing insights into how these features impact their website’s performance.
  • Historical Data: SERP Watcher provides historical data on keyword rankings and search engine performance, allowing users to identify trends and patterns over time.
  • Customizable Reporting: Users can create customized reports and dashboards to track their website’s performance and share data with stakeholders.
  • Email Alerts: The tool sends email alerts to users when there are changes in their keyword rankings, allowing them to stay up-to-date on their website’s performance.

User Experience:

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You can track rankings and SEO performance on any device and location, including city-level or state, to check keyword positions across search engines.
Easy Interactive Reports: With just one click of the mouse, you will have all your reports ready for viewing; it’s that simple.
Event-based alerts allow us to stay updated about anything critical changing with our rank!


Mangools Pricing

Mangools SERP Watcher offers three pricing plans:

  • Mangools Basic ($49/month) – (100 keyword lookups/24 hours, 200 keyword suggestions/search, 25 competitor keywords/search, 100 SERP lookups/24 hours, 200 tracked keywords daily, 100,000 backlink rows monthly, 20 site lookups/24 hours, One user).
  • Mangools Premium ($69/month) – (500 keyword lookups/24 hours, 700 keyword suggestions/search, Unlimited competitor keywords/search, 500 SERP lookups/24 hours, 700 tracked keywords daily, 500,000 backlink rows monthly, 70 site lookups/24 hours, Three simultaneous logins).
  • Mangools Agency ($129/month) – (1,200 keyword lookups/24 hours, 700 keyword suggestions/search, Unlimited competitor keywords/search, 1,200 SERP lookups/24 hours, 1,500 tracked keywords daily, 1,200,000 backlink rows monthly, 150 site lookups/24 hours, Ten simultaneous logins).

What I Like/Dislike | About Mangools SERP Watcher:


  • User-friendly interface
  • Accurate keyword tracking
  • Competitor analysis


  • Limited integrations
  • Limited keyword tracking


Best for Advanced filtering and API integration ($129 per month). 

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Stuarts Take

AccuRanker is a cloud-based search engine optimization (SEO) tool that provides businesses with accurate and real-time data on their website’s organic search engine performance.

The tool tracks keyword rankings, search volume, and competitor data, providing users with actionable insights to optimize their online presence. AccuRanker’s intuitive user interface and advanced features, such as customized reporting and team collaboration, make it a popular choice among SEO professionals and businesses looking to improve their website’s search engine visibility.

Out of 10
Best ForAPI Integration
Annual DiscountYes

With a fast and easy-to-use interface, this platform is one of the best rank-checking tools for SEO professionals.

You can monitor your target keywords in real-time with on-demand ranking updates every other hour and instant data refresh instantaneously.

The Accuranker team has put together an effective toolset that includes detailed analysis features so you’ll be able to see what metrics matter most when it comes down to making decisions based on accurate information.

Accuranker is a rank tracker tool with outstanding customer service, including free one-on-one best practice sessions when you sign up for the premium plan.
It’s really accurate and I would love to share my in depth review with anyone interested!

Key features of Accuranker include fast keyword tracking, so you can stay on top with your business goals.
Every day they refresh and update keywords for 24 hours, giving marketers access to ranking changes in just a few seconds rather than waiting days or weeks.

Key Features:

  • Keyword tracking: AccuRanker allows users to track their keyword rankings across multiple search engines and locations, providing accurate and up-to-date data.
  • Competitor tracking: The tool allows users to monitor their competitors’ keyword rankings, search volumes, and other metrics to gain insights and identify opportunities for improvement.
  • Customized reporting: AccuRanker enables users to create custom reports with their chosen metrics, branding, and formatting, making it easy to share insights with clients or team members.
  • Advanced filtering: The tool allows users to filter their data by search engine, location, device, and other parameters, enabling them to analyze their performance in-depth.
  • API integration: AccuRanker integrates with popular SEO tools and platforms, such as Google Analytics, Google Data Studio, and Zapier, allowing users to automate their SEO workflows.
  • Team collaboration: The tool offers team collaboration features, including user roles and permissions, task management, and commenting, making it easy for teams to work together and stay organized.

User Experience:

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The Accuranker platform is a powerful tool that provides affordable enterprise features and SERP insights.
You can use their API to get insightful data on your website performance through advanced metrics across landing pages in addition to robust integrations offered by third-party services like Google Analytics or Search Console, which makes it easy for you to track everything from one convenient place without having to worry about missing any vital information.
With a 14-day trial and easy pricing options, Accuranker provides you with the tools to succeed.
You can test out all of our features without paying for them.
Plus, after your first month is up they have plans available that will fit any budget so there’s no need to worry about hidden costs or surprises at checkout.


accuranker pricing

Accuranker offers three pricing plans:

  • Professional ($129/month) – (Desktop / Mobile / Local Results, SERP Feature Tracking, Competitor Tracking, Advanced Reporting, API, Unlimited Users).
  • Expert ($849/month) – (Full feature set included regardless of package size).
  • Enterprise ($2409/month) – (full feature set included regardless of package size).

What I Like/Dislike About Accuranker:


  • Accurate data
  • User-friendly interface
  • Advanced features


  • Higher cost
  • Limited scope

Moz Rank Checker

Best for Domain Authority and Page Authority ($99 per month). 

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Stuarts Take

Moz Rank Checker is a tool that allows website owners and digital marketers to analyze the search engine ranking of their website. It uses a proprietary algorithm to assign a MozRank score to a webpage, based on the quantity and quality of external links pointing to that page.

The score ranges from 0 to 10, with higher scores indicating a stronger search engine ranking. Moz Rank Checker also provides information on a website’s domain authority and page authority, as well as a breakdown of the links contributing to its MozRank score. This information can be useful for identifying areas of improvement for a website’s search engine optimization (SEO) strategy.

Out of 10
Best ForDA and PA
Annual DiscountYes

Moz Pro is a powerful and reliable rank tracker that will help you monitor your search engine rankings.

The platform has all of the features needed for an effective SEO strategy, including easy-to-understand visual reports on what’s working in terms or content marketing strategies as well as keyword gaps which can be used by marketers looking to take their game up another notch when it comes time compete against other companies online.

Key Features:

Moz pro
  • MozRank score: The tool provides a numerical score from 0 to 10, indicating the relative strength of a webpage’s search engine ranking.
  • Domain authority and page authority: Moz Rank Checker also provides information on the authority of the website and individual pages, which can be a useful indicator of how well the website is likely to rank in search engine results pages.
  • Link analysis: The tool provides information on the links that are contributing to a website’s MozRank score, including the number and quality of those links.
  • Historical data: Moz Rank Checker allows users to view historical data on a website’s MozRank score and changes in domain and page authority over time.
  • Competitor analysis: Users can compare the MozRank scores of their website to those of their competitors, helping them identify areas for improvement in their SEO strategy.
  • Keyword tracking: Moz Rank Checker also allows users to track the rankings of specific keywords over time, helping them monitor the success of their SEO efforts.

User Experience:

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Moz’s SEO software is the best in its industry for giving you accurate data about your rankings over time.
With tools like target top positions, it will help uncover competitive advantage so that you can track keywords on Google search pages as well as Bing and Yahoo!
This all-inclusive program offers rank tracking along with On Demand crawl websites to fix any harmful issues before they drop ranking status – everything an online marketer needs at once without having another app downloaded onto their computer or mobile device.


Moz pricing

Moz Rank Checker offers four pricing plans:

  • Standard Plan ($99/month) – (Three campaigns, 300 keywords, Mobile rankings, 100,000 pages crawled/weekFive on-demand crawls/month, Unlimited scheduled reports, One user).
  • Medium Plan ($179/month) – (Standard” features +, Ten campaigns, 1,500 keywords, Unlimited branded reports, 500,000 pages crawled/week, 30 on-demand crawls/month, Two user seats included).
  • Large Plan ($249/month) – (“Medium” features +, 25 campaigns, 1,900 keywords, 1,250,000 pages crawled/week, 60 on-demand crawls/month, Unlimited report templates, Three user seats included).
  • Premium Plan ($599/month) – (“Large” features +, 50 campaigns, 4,500 keyword rankings, 2 million pages crawled per week, Speed Crawl feature, 100 on-demand controls/month , Five users).

What I Like/Dislike | About Moz Rank Checker:


  • Accuracy
  • User-friendly interface
  • Comprehensive data


  • Limited free version
  • Cost


Best for Content Marketing and Rank Tracking ($69 per month). 

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Stuarts Take

Serpstat is a popular all-in-one SEO platform that provides a comprehensive suite of tools for keyword research, competitor analysis, site audit, backlink analysis, and more.

It helps businesses and marketers improve their website’s visibility and search engine rankings by providing actionable insights and data-driven recommendations.

Serpstat also offers keyword clustering, search analytics, and market intelligence to help users make informed decisions and stay ahead of their competitors. Overall, Serpstat is a reliable and effective tool for optimizing websites and improving their online presence.

Out of 10
Best ForContent Marketing SEO
PriceMulti Pricing
Annual DiscountYes

Serpstat is a powerful all-in-one SEO tool that offers insights into your content marketing, PPC campaigns and keyword analysis.

With it you can track rankings for keywords as well as do backlink checking against websites within competitors’ industries or that same niche.

Key Features:

Serpstat 1
  • Keyword Research: Serpstat provides extensive keyword research capabilities, allowing users to discover new keywords, analyze search volumes, and identify keyword trends.
  • Competitor Analysis: The platform allows users to perform in-depth competitor analysis, comparing their website’s performance with their competitors, identifying their strengths and weaknesses, and discovering new opportunities for improvement.
  • Site Audit: Serpstat provides an automated site audit feature that scans the website for technical issues, such as broken links, duplicate content, and other common SEO problems.
  • Backlink Analysis: Serpstat’s backlink analysis tools help users identify their website’s backlink profile, including the number of backlinks, referring domains, and anchor text.
  • Rank Tracking: The platform allows users to track their website’s search engine rankings for specific keywords over time, providing insights into changes in search engine algorithms and how they affect website performance.
  • Content Marketing: Serpstat provides tools for content marketing, including content analysis, topic research, and a content marketing calendar.
  • PPC Analysis: The platform allows users to analyze their pay-per-click (PPC) campaigns, monitor their ad performance, and identify opportunities for optimization.
  • API Access: Serpstat provides API access, enabling users to integrate its features with other tools and platforms.

User Experience:

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Serpstat provides a wide range of features that are all free to use.
With these tools, you can easily research keywords and analyze competitors from the convenience Serp statistics have provided for years.


Serpstat pricing

Serpstat offers four pricing plans:

  • Lite ($69/month) – (4000 searches/day, Track 10 projects, 15,000 ranking position checks per month, Daily updates, On-demand SERP crawling, Three scheduled reports, One user).
  • Standard Plan ($149/month) – (“Lite” features (with increased volumes) +, Access to rank tracking API, Three users, Branded reports).
  • Advanced Plan ($299/month) – (“Standard” features (with increased volumes) +, Five users, Phone support).
  •  Enterprise Plan ($499/month) – (“Advanced” features (with increased volumes) +, Seven users, Whitelabel reports).

What I Like/Dislike | About Serpstat:


  • Comprehensive feature set
  • User-friendly interface
  • Competitive pricing


  • Limited keyword data

Authority Labs

Best for Keyword performance analysis ($49 per month). 

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Stuarts Take

Authority Labs is a search engine optimization (SEO) tool that provides businesses with accurate and up-to-date keyword ranking data. It allows users to track their website’s search engine rankings for specific keywords and provides detailed reports on changes in ranking over time.

Additionally, Authority Labs offers competitive analysis and a variety of customization options for SEO professionals and businesses looking to optimize their online presence.

Out of 10
Best ForKeyword Performance
PriceMulti Tiered
Annual DiscountYes

You can use the keyword and search engine ranking data from Authority labs to monitor your SEO automatically.

You’ll also be able to track mobile, and local keywordsearches volumes rankings – plus more!

The software is easy enough that there are no downloads required or contracts involved; you only sign up for a free trial on their site after which time all of these tools will become available in just minutes flat through an online dashboard.

Key Features:

authority labs 1
  • Rank tracking: Authority Labs allows users to track their website’s search engine rankings for targeted keywords across multiple search engines.
  • Daily updates and alerts: Users receive daily email notifications with updates on their website’s rankings and alerts for any significant changes.
  • Keyword performance analysis: Authority Labs provides data on keyword performance, such as search volume, cost per click (CPC), and difficulty level.
  • Competitor analysis: Users can compare their website’s ranking performance against their competitors and track their competitors’ keywords.
  • Customizable reports: Users can create custom reports to display the data they need, and schedule automated report delivery.
  • Integrations: Authority Labs integrates with other tools like Google Analytics to provide more comprehensive insights on organic traffic and conversion rates.
  • White-label reporting: Users can customize their reports with their own branding, making sharing with clients or team members easy.
  • Mobile app: Authority Labs has a mobile app that allows users to access their ranking data on-the-go.

User Experience:

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Now you’ll never miss a rank again with this amazing daily data tracking feature! You can also track global rankings so that no matter where your site goes on the internet, it’s always in sync and up-to-date.


authority labs prices

Authority Labs offers four pricing plans:

  • Plus Plan ($49/month) – (250 keywords50 domains, Local and Mobile rank tracking, Daily updates, Unlimited users, Now Provided reports).
  •  Pro Plan ($99/month) – (Plus” features +, 1,000 keywords, 100 domains, Whitelabel, Google Data Studio integration (beta)).
  • Pro Plus Plan ($225/month) – (Pro” features +, 2,500 keywords, 300 domains).
  • Enterprise Plan ($450/month) – (Pro Plus” features +, 5,000+ keywords, Unlimited domains, Interface API access).

What I Like/Dislike | About Authority Labs:


  • Accurate and reliable data
  • User-friendly interface
  • Customizable reports


  • Limited keyword tracking
  • No backlink tracking

Search Engine Rankings – Rank Tracking Software

The ability to track keyword rankings is a key feature of any SEO campaign.

Keyword rank checker tools can show you where your website stands in search engine results and how your keyword rankings are doing. Still, many options are available with different features that may work well for certain businesses’ needs over others depending upon their industry and how much time they have spent researching tools beforehand.

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Categories Of Rank Tracking Software

Desktop Applications: 

These are standalone programs that need to be installed on your desktop computer. They will not need a web browser to operate and can handle large volumes of keywords. This reduces the risk of penalties from the google search console.

Web Apps:

These add-ons extend your browser’s capability and give you accurate keyword rank checker tools. The problem is web browser plugins can get blocked by search engines.

SaaS Application

SaaS stands for Software as a Service which are found on web-based browsers. They offer a stable easy way to get keyword ranking data.

Features of Rank Tracking Software

Keyword rankings can make or break your SEO strategy. The wrong keyword rank tracker could slow down your company’s growth, so it’s important to choose one that is perfect for you.

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Check out criteria like pricing structure and features below before deciding which tool will work best in helping improve search engine rankings with ease-of-use simplicity.

Most of the SERP tracking tools mentioned in this article offer daily updates.

Others provide updates with every three days or weekly, with some also providing on-demand checks/refreshes at any given time – but it’s important to choose one that works well for your budget and requirements.

A key feature is reporting functionality if you’re part of a team; different SEO professionals have varying opinions about what they need from their tool(s).

Some people prefer simpler interfaces so fewer clicks will be involved when wanting reports generated quickly. In contrast, others may want more complex features such analytics summaries combined into easy graphs.

The most popular rank tracker software these days is keyword rank checker tools.

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Keyword rank checker tools by Device and Location can help you achieve the best possible keywords for your blog or site, with features that allow it to measure localized rankings as well so they don’t just analyze desktop data but also local searches on smartphones.

However, not all tools work in exactly alike concerning how much information about an individual’s SEO campaign gets revealed through their use-some show more than others depending upon what metrics are being monitored; some even have integration options, including Google Analytics (which lets us see holistic insights).

Can Rank Tracking Software Help Grow Your Business?

Whether you’re handling all your SEO using a team or if it’s just yourself, having some rank tracking software can really help take things up a notch when optimizing and studying for search engine results pages.

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Many benefits come from using these types of tools, including quickly identifying what works best through free trials; monitor competitors’ sites with backlink analysis & monitoring capabilities (which is especially helpful nowadays since everyone wants high rankings).

Find new opportunities in terms of traffic drops due to an issues such as CTR issues-all while identifying keywords easily because they provide great reporting options too.

Q & A Rank Tracking

Google Search Console & Rank Tracking

In order to rank on search engines, it is important that your website be found.

Using the Google search console can give you great insight.

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This means you need traffic and rankings tracking the progress of different URLs in SERPs over time so as not only can we monitor how our site performance affects overall ranking but also identify areas for improvement or opportunity where new strategies might work better than current ones being used by competitors.

How Does Rank Tracking Work With Search Engines

Keyword rank tracker software can be an invaluable tool to anyone looking for insight into how their keywords are ranking with Google and carrying out keyword research.

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The most popular and useful kind of these programs monitor searches by visiting search engines every day, which means they have access to fresh data on what people want right now – not months or years ago.

The Importance of Keyword Research and Rank Tracking

Keyword research is an essential part of your SEO strategy.

Whether you are looking to target a specific audience with content or products, keywords and keyword research can help provide direction for where best to invest time and energy in order find success on search engines like Google!

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With so many tools out there that offer keyword analysis, it’s easy to get overwhelmed – but don’t worry because we’ve got everything from rank checking through trend data graphs all set up just right here at BrandingToolkit HQ!. From this page: “You’ll never miss another opportunity again.

Why Is Keyword rank checker tools essential for SEO

Keyword rank tracking is a vital tool in SEO because it helps you identify which techniques are working and which aren’t.

You will also get valuable context to diagnose any drops in ranking so that you can take immediate action, but having the right high-quality keyword tracker gives your whole strategy an edge concerning the overall performance of search engine optimization (SEO).