What Email Marketing Software Is Best?

Email marketing is an incredibly powerful tool for any business.

Email marketing is still one of the most cost-effective digital marketing services. In fact, email marketing is one of the most effective marketing that exists.

In fact, a little known fact is that for every $1 you invest in an email marketing service you get $44 in return?

Providers of email marketing services and email marketing software have grown considerably over the last few years.

Try Aweber

The best way to find the right email marketing service is to search Google, or whichever search engine you use, for “top email providers” “email marketing service.” or “email marketing campaigns”


Best Lorem Ipsum ($5 per month). 

Our Pick

Aweber - Email marketing software


Aweber is one of the better-known email marketing services for small and medium-sized businesses. In fact, it has over 120,000 customers and has been in business since 1998. Aweber offers a wide range of features, including autoresponders, email deliverability tools, and customizable email templates. Aweber also has a strong reputation for customer support.

Out of 10
Best ForEmail Marketing Small Business
PriceGreat Pricing
Annual DiscountYes

Aweber has been around for a while and is one of the better-known email marketing services for small and medium-sized businesses. In fact, it has over 120,000 customers and has been in business since 1998.

The customer service provided by Aweber is first class and they are helpful with any query you might have. They also offer telephone support which is not common among other email marketing platforms.

Award-Winning Customer Service

“There’s a reason why our team of email marketing experts receives constant praise (not to mention several industry awards). They’re the friendly voices who know the ins and outs of AWeber, and what it takes to get your emails delivered and opened. And they’re here 7 days a week via email, chat, and phone to help you grow your business.”

Aweber offers an entirely free plan. It is so easy to use and navigate and has a large inventory of templates to choose from, more than many other email marketing software companies.

Key Features:

  • Email Marketing
  • Autoresponder
  • Landing Pages
  • Smart Designer
  • Blog Broadcasts

Aweber gives you 700 designed templates – this compares to Getresponse with 500 and Mailchimp only offers only 80.

As with other tools in this review, they offer drag-and-drop email builders, with a drag-and-drop editor, list management, and comprehensive analytic reports.

Price: With Aweber, you can pay monthly, quarterly, or annually. A pro plan for up to 500 subscribers will cost you $19 a month.

Mobile-friendly email templates, email scheduling, and analytics features are available in paid email service starting at $10/month.

User Experience:

SMS marketing is available for promotions starting at $0.05 per message sent. Offers email services as well as customer retention tools like follow-ups based on length of service or purchase dollar amount along with other promotional emails that target purchases by category for better conversions.


$1 trial available; mobile-responsive email templates are offered but no email services are included in the trial period.

Aweber offers four pricing plans:

  • Plan 1 – $19 per month for 0-500 emails.
  • Plan 2 – $29 per month for 501-2500 emails.
  • Plan 3 – $49 per month for 2501-5000 emails.
  • Plan 4 – $69 per month for 5001-10000 emails.
  • Plan 5 – $69 per month for 10000-25000 emails.

What I Like/Dislike About Aweber:


  • Drag and drop email builder
  • Stunning email templates
  • Automated Emails
  • Unlimited Image Storage
  • RSS to Email
  • Industry-led deliverability


  • Automations are a little basic. I’d like to see a visual workflow editor and conditions.
  • A dedicated section for segmentation would be useful. 


Excellent Email delivery ($24 per month). 

Our Pick

Stuart’s Take

Pabbly is a new email service that offers a full suite of email marketing tools. With Pabbly, you can easily create forms, manage your subscription list, clean your email list, and send out email marketing campaigns. Plus, Pabbly provides complete support for all your email marketing needs.

Out of 10
Best ForFull Marketing Suite
PriceClean Pricing
Annual DiscountYes

The Pabbly email service offers up a full suite of email marketing tools from form building, subscription, email list cleansing, and email marketing. It provides a complete email marketing service for your business in a bundle called Pabbly Plus.

Key Features:

  • ACH Payment Processing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Billing & Invoicing
  • Cancellation Management
  • Client Portal
  • Compliance Management
  • Customizable Branding

One of the features of Pabbly is that there are no restrictions on the inherent features such as list management, automation, and subscriber segmentation, regardless if you are on a paid or free plan.

Try Pabbly Here

You can integrate your own SMTPs and send emails without additional charge.

User Experience:

Using Pabbly you can easily send bulk email campaigns to all your prospects in just one click. It also handles handsomely spam and bounces back complaints about all the popular SMTP providers.

Pabbly email platform boasts a 99% delivery rate and if you are looking for a solid service where you can clean your lists and achieve good open rates, Pabbly might work for you.


Pobbly offers three pricing plans with a free trial:

  • Free – $29 per month send eamils to 100 Subscribers.
  • Rookie – $29 per month send email to 5000 Subscribers.
  • Pro – $29 per month send email to 15000 Subscribers.
  • Advance – $99 per month send email to 50000 Subscribers.

What I Like/Dislike About Pabbly:


  • Automatically send emails on rescheduled days and times.
  • Easily use autoresponders.
  • 500 plus email templates easily customized
  • Collect leads and new customers via subscription forms.
  • Send automatic follow-ups.
  • User-friendly drag-and-drop editor


  • The software does not support mobile devices.
  • No live chat support
  • Because there are so many options for pricing, it can be a bit confusing.
  • No autosave in workflows

Active Campaign

Best for Woocommerce and E-commerce ($9 per month). 

Try Active Campaign

Our Pick

Stuart’s Take

ActiveCampaign allows users to intuitively automate their list segments by building list triggers and moving users based on dynamic email content, sales follow-ups, and more. This makes it easy for users to keep track of their subscribers and ensure that they are delivering the most relevant content possible.

Out of 10
Best ForAutomation
PriceDynamic Pricing
Annual DiscountYes

Automating your list segments is intuitive, and you can build list triggers and move users based on dynamic email content, sales follow-ups, and more.

One of the smart tools in the Active Campaign toolbox is the way they use machine learning.

Key Features:

  • World-class machine learning, on a platform that works with your existing tools
  • Data trust, deliverability, and security that goes beyond the industry norms
  • Accessibility across all major devices and browsers
  • A path to success with hundreds of automation recipes, tools, and templates
  • The industry’s best service and support

Using predictive actions Active Campaign takes you through a robust questioning exercise to lead your prospects down its advanced automation features.

The other unique service is that the email marketing platform integrates with over 850 other apps such as Spotify, Woocommerce, WordPress, etc.

The automation of your list advanced segmentation is taken care of with triggers built in to move your contacts through email and sales follow-ups.

User Experience:

Lead Scoring System

Active Campaign use what they term a lead scoring system.

What is a lead score?

It’s a simple number that goes up or down based on how contacts interact with your business. Do they visit your site? Open an email? Submit a form. Add to their lead score, so you can see how engaged each contact is at a glance.

When a contact hits a certain score you can then automatically send your most engaged subscribers to relevant content.

It is a great innovative system that many large companies use to nurture their email leads.

Email Deliverability

On this metric Active Campaign are head and shoulders over the rest of the email marketing pack.

Emails from Active Campaign are the least likely to be marked as spam by the leading email providers.


Active Campaign offers four pricing plans:

Pricing on Active Campaign is based on what advanced features you are using and the size of your list.

Overall Active Campaign is a great choice if you are looking for the best email marketing service out there. As an email marketing tool, it stands quite tall in the crowd.

What I Like/Dislike About Active Campaign:


  •  They are more omnichannel focussed with SMS, emails, and site messages under the same umbrella.
  • They let you build landing pages.


  • No drag and drop editor which lets you create interactive content on the fly. At Mailmodo you can build polls, quizzes, gamification, etc within the email itself.


Easy to use 24/7 Support ($10 per month). 

Our Pick

Stuart’s Take

Mailerlite is a growing email marketing service with now over 600,000 users on its email marketing platforms.

t has a simple and easy-to-use interface with attractive email designs. They provide consistent 24/7 email support and telephone support. If you have under 1000 subscribers you can do so with a free plan.

Out of 10
Best ForEasy To Use
PriceCheap Pricing
Annual DiscountYes

Mailerlite is a growing email marketing service with now over 600,000 users on its email marketing platforms.

It has a simple and easy-to-use interface with attractive email designs. They provide consistent 24/7 email support and telephone support. If you have under 1000 subscribers you can do so with a free plan.

Key Features:

  • Create beautiful campaigns
  • Monetize your audience
  • Automate workflows
  • Send targeted campaigns
  • Manage campaigns and subscribers
  • Continuously improve campaigns

If you take out the upgrade for $10 per month you get access to all the features of the platform to enhance your email marketing campaigns. This includes landing pages, email builders, and other email marketing solutions.

They include a clever click map report that opens per location.

User Experience:

If you only have up to 1000 subscribers you can take advantage of the free plan.

If you are looking for a flexible pricing email marketing platform, want excellent deliverability, and don’t have a large list yet, give Mailerlite a try



Best Email Marketing Service ($8 per month). 

Our Pick

Stuart’s Take

Moosend is excited to present its email marketing platform to help you build your email list! With pre-made email templates, message personalization and marketing automation, Moosend makes it easy to focus on customer relations. Our goal is to provide a hassle-free experience so you can focus on what’s important – your business!

Out of 10
Best ForPre Made Templates
PriceHassle-Free Pricing
Annual DiscountYes

Moosend presents an email marketing platform to help you build your email list, pre-made email templates, message personalization, and marketing automation to focus on customer relations.

Moosend uses an intuitive drag-and-drop email template builder. The marketing tools help you add images, text, social icons, and other items to your email marketing strategy.

Key Features:

  • Landing page builder
  • Automation
  • Opt in Forms
  • List Segmentation
  • Customer support

This excellent marketing automation tool uses personalized email messages to help build your email list.

They use what they term ‘Recipes‘ which are pre-built automated templates. Each marketing automation has three components triggers, control steps, and actions. With all three you can filter email lists and send certain sequences when certain actions occur.

User Experience:

Moosend pricing is based on the number of subscribers in your list. They have free email marketing services for users under 1000 subscribers. This includes sign-ups, reporting and unlimited email sends.

The paid plans begin at $8 per month which increases as your subscribers increase.

If you’re looking for advanced email automation tools, and a drop email editor give Moosend a try.


Moosend offers three pricing plans:

  • Free Trail – Moosend offers a free trial for 30 days.
  • Pro – Moosend offers $9 per month for up to 500 Subscribers.
  • Enterprise – Moosend offers an enterprise plan for the custom plan or a big subscriber list.

What I Like/Dislike About Moosend:


  • User-friendly interface and functionalities like Mailing lists, automation, and landing pages are very easy to use.
  • The reporting tools and the analytics gives you a detailed report about your campaigns including users’ every move.
  • Automation workflows are powerful when compared to similarly-priced competitors.
  • You will get a chance to try most of the paid features in the free plan.
  • Unlimited custom data fields and segments can be created on this platform.
  • Everything is easy to use.
  • Simple UI.


  • Only 70 pre-designed emails.
  • Third-party integration in Moosend is limited when compared to other competitors like ConvertKit, Constant Contact, etc.
  • In free plans, customer support is limited. (Only available 5 days a week).

Get Response

Best for Automated Campaigns ($12 per month). 

Our Pick

Stuart’s Take

Get Response is a compact one-stop shop email marketing software. The Get Response Package offers some of the best email marketing services with email marketing, marketing automation, landing pages, and more. Get Response makes it easy to create and send beautiful emails that get results. With Get Response, you can grow your list, engage your contacts, and increase sales.

Out of 10
Best ForEmail Templates
Annual DiscountYes

Get Response is a compact one-stop-shop email marketing software. The Get Response Package offers some of the best email marketing services with email marketing, marketing automation, landing pages, and webinar software.

Key Features:

  • Autoresponders
  • Send-time optimization
  • Email creator
  • Newsletter templates
  • Visual workflow builder
  • Web events
  • Advanced triggering
  • Prebuilt templates
  • Web push notifications
  • SMS marketing
  • Popups and forms
  • Live chats

However, some of the templates used can look a bit outdated and the deliverability is not up to others such as Active Campaign and Pabbly.

The automation tools though are intuitive and smart. They help to segment lists on autopilot. The drag-and-drop email builder makes it easy to come up with some stunning designs for your emails.

User Experience:

They offer a free 30-day starter plan for all new sign-ups. Then you can upgrade to the paid plan at $12 a month.

If you are looking for more advanced features and marketing automation then Get Response may be for you.


Get Response offers four pricing plans:

  • Free – Get Response offers a free trial for 1 landing page in a month.
  • Basic – $12.3 per month for Unlimited landing pages and Unlimited WebBuilder.
  • Plus – $40.18 per month for Marketing Automation, Webinars, and up to 3 team members.
  • Professional – $81.18 per month Unlimited Marketing Automation, Paid Webinars, and up to 5 team members.

What I Like/Dislike About Get Response:


  • Get Response has made campaign creation very easy and now it is just a matter of a few minutes.
  • A new website builder feature has been added to GetResponse, which you will rarely find in any other email marketing tool.
  • Google Analytics can be easily integrated with platforms like Facebook and WordPress.
  • -24/7 customer support in which you get email support in 8 languages.
  • -Easy-to-use drag-and-drop tools that help simplify email creation.
  • 30 days free trial in which you are not asked for any credit card details at the time of signing up and also you can cancel the subscription at any time.
  • A great conversion panel builder that helps a lot with your list building and leads magnets.


  • A/B Splitting is easy but analytics is a bit slow and confusing.
  • You do not get any refund on the annual plan.
  • No free landing page template is provided.
  • There is a need to increase the level of website builder tools of GetResponse if we compare it with the latest online tools.


Best for Beginners ($9 per month). 

Our Pick

Stuart’s Take

Convert kit was developed by creatives for creatives. They understand the challenges facing sole entrepreneurs and what needs to be done to develop a following. Convert kit makes it easy to develop and track your marketing campaigns, so you can focus on your creative work.

Out of 10
Best ForCreatives
Annual DiscountYes

Convert kit was developed and brought to the market by creatives for creatives.

They have a good understanding of the challenges facing sole entrepreneurs and what needs to be done to develop a following.

They have attractive forms, automated emails and tools to organise your lists.

They have quite advanced features for email sequencing which is based on actions both in the email itself and the website visitors. They have a list of segmentation options also.

Key Features:

  • WordPress optimized
  • One-click install
  • Free domain
  • Unlimited bandwidth and storage
  • Custom dashboard
  • SSL
  • Site building

Ultimately, it’s an excellent platform for lead funnels.

For example, if a sales professional were trying to close a big deal, they would close it with either a phone call or a simple text-based email. They wouldn’t use an image-heavy marketing email full of company branding.

It is also a great email marketing service for lead funnels.

User Experience:

Where they do fall down maybe is the reporting functions. They lack amounts of data you might pick up with other providers such as Active Campaign.

Convertkit offers a free plan for up to 300 subscribers with their paid plans starting at $9 a month. Convertkit is still a great choice for bloggers using sales funnels to drive revenue.


Convertkit offers three pricing plans:

  • Free – Free Trail for a month free 300 Subscribers.
  • Creator – $9 per month $108 billed annulay for 300 Subscribers.
  • Creator Pro – $25 per month (100 websites, 200 GB storage, Unlimited bandwidth) Renewal at $8.99 per month $290 billed annualy for up to 300 Subscribers.

What I Like/Dislike About Convertkit:


  • Best-in-class deliverability
  • Simple & Easy-to-use
  • Fantastic User Experience


  • Expensive in comparison to competitors
  • Lacks Integrations with eCommerce Platforms
  • Not great for managing multiple clients


Best for Ecommerce ($16 per month). 

Our Pick

Stuart’s Take

Omnisend is quickly becoming the go-to email marketing service for ecommerce businesses. What sets them apart is their ability to send emails across various social media platforms, including Whatsapp. This makes it easy to reach customers where they are most active. With over 70,000 customers, it’s clear that Omnisend is doing something right.

Out of 10
Best ForEcommerce
PriceGood for Functions Offered
Annual DiscountYes

Omnisend has a unique approach by enabling email marketing across social media accounts, Whatsapp, and more. They have over 70,000 e-commerce marketers taking advantage of their best email marketing software.

Key Features:

  • Email Templates
  • Drag & Drop Email Builder
  • Dynamic Discount Codes
  • Pre-built E-commerce Workflows
  • Drag & Drop Automation Editor
  • Automation Splits
  • Customer Lifecycle Stages
  • Shopping and on-site behavior
  • Message engagement
  • And many more variables

The advantage of e-commerce is that Omnisend can send more relevant messages dependent on the platform being targeted. They analyze website browser and device behavior on any customer event you might create.

They can track actions on your emails, website, and abandoned carts so as to segment messages more succinctly.

User Experience:

They integrate seamlessly with all the major e-commerce platforms, so whether you are using Shopify, Woocommerce you can attach Omnisend for effective email marketing campaigns.

They have a free email marketing service but with their Standard plan at $16, you can send 6000 emails per month.

Omnisend is a great choice for those who want an email provider that works seamlessly with eCommerce.


Omnisend offers three pricing plans:

  • Free – Omnisend offers free trials with 250 Contacts, 500 Emails and up to 60 SMS.
  • Standard – $16 per month with 500 Contacts, 6000 Emails and up to 60 SMS.
  • Pro – $59 per month with 500 Contacts, Unlimited Emails and up to 3933 SMS.

What I Like/Dislike About Omnisend:


  • Omnisend is incredibly user-friendly. It’s effortless to sign up and get started with. Not to mention, its backend design is very clean and straightforward.
  • Harnessing the power of automation is easy, and you’ll save tons of time!
  • Omnisend allows users to send 500 free messages a month.
  • Omnisend offers native integrations with plenty of popular eCommerce platforms.
  • Omnisend’s customer service is reportedly excellent.


  • There aren’t any customizable themes for holiday marketing available.
  • You need to input data from scratch every time you launch a social media campaign.


All in one Email Marketing Service ($29 per month). 

Our Pick

Stuart’s Take

Gist is a company that provides marketing automation, live chat support and an email marketing service. Their goal is to provide an all-around view of your business so that you can make the best decisions for your company. They have a team of professionals who are ready to help you with any questions you may have.

Out of 10
Best ForMarketing Automtion
PriceWell Priced
Annual DiscountYes

Gist offers marketing automation, live chat support, and an email marketing service that provides an all-around view of your business.

Something different from Gist is the chatbot feature. The Gist bot will qualify leads for you and book appointments in any language. This means you can assign conversations to different team members.

Key Features:

  • Capture website visitors.
  • Drive growth with targeted messages.
  • Build personalized journeys.
  • Deliver support at scale.
  • Launch customize bots without code.
  • Offer instant answers to FAQs.

The automation tools in GetGist help you create a visual workflow that can convert potential customers. using tags you can segment audiences, measure customer behavior and send the right message. to the right segments of your list.

If you are looking to increase sales leads then GetGist might be for you.

User Experience:


GetGist offers three pricing plans:

  • Free Forever – GetGist offers a lifetime free trial with 2 support sets live chat, team inbox, and Unlimited Conversion History.
  • Professional – $29 per month 5 support sets included with the inbound email, Facebook integration, and Twitter integration.
  • Premium – $99 per month Unlimited support sets included with Custom Chat bots, Automated meeting schedule and Broadcast chat Messages.

What I Like/Dislike About GetGist:


  • Email templates are great
  • Better than the rest
  • Feature is rich
  • Great support
  • Learning curve is gentle
  • Great for tracking progress


  • Mobile App is not Fully Developed
  • Too many bugs in the Mobile application

Benchmark Email

Best for Drag and Drop Features($13 per month). 

Our Pick

Stuart’s Take

If you’re looking for a comprehensive email marketing tool, Benchmark has you covered. With an intuitive drag-and-drop editor, automation features, and other tools like polls, surveys, and pop-ups, Benchmark has everything you need to engage your audience. Plus, their user-friendly platform makes it easy to get started.

Out of 10
Best ForComprehensive Tool
PriceFriendly Pricing
Annual DiscountYes

Benchmark offers a full feature-packed email marketing tool. It has an intuitive email drag and drops editor, automation, and other neat tools like polls, surveys and pop-ups.

Key Features:

  • Email Marketing
  • Lead Generation
  • Marketing Automation
  • Ecommerce
  • Reporting

You can use sign-up forms and pop-ups to encourage users to join your list.

After signing up subscribers are allocated triggers to lead them to automated workflows, such as welcome trails, etc.

Subscribers are then nurtured by surveys, polls and well design emails. Benchmark offer A – B testing of subject lines different delivery times etc.

User Experience:

Integrations- they offer full integration opportunities with WordPress, Facebook custom audiences, Zendesk, and other Saas solutions.


Benchmark Email offers four pricing plans:

  • Free – Benchmark Email offers free trial with 3500 emails per month.
  • Lite – $9.99 per month with 3500 emails if you billed annually then they charge you $8 per month.
  • Pro – $15 per month with 7500 emails per month if you billed annually then they charge you $13 per month.
  • Enterprises – Starting at 25,000 contacts and Unlimited emails.

What I Like/Dislike About Benchmark Email:


  • Strong customer service
  • Easy to use
  • Advanced feature set
  • Free plan available; no credit card required
  • Unlimited sends on paid plans


  • Occasional bugs reported
  • Subscription costs tied to contact lists

How Does Email Marketing Software Work?

The best email marketing software is basically using a web-based online platform to handle your email marketing. An email marketing service will send bulk emails to your list of subscribers.

Using an email marketing service for your email campaigns will allow you to collect new customers, enhance customer relations and let you send unlimited emails.

An email marketing platform and most have advanced features that help you reach your audience without expensive advertising.

There are several features you might want to consider when choosing the best email marketing service.

Custom Build Drag and Drop Templates.

If you use drag and drop editor it takes the need away for understanding coding. A well-designed email template is a great sales tool. Usually designed for both desktop and mobile devices they allow you to add your own images and content.

Email automation and drip campaigns

Using tags on your emails will allow you to segment your lists and customize them in your marketing campaigns.

If you build your contact list and undertake many email campaigns you will get to know customer data and can collect an array of data such as click-through rates, purchase behavior, etc.


Email automation allows you to create landing pages, and send email campaigns incorporating certain email sequences depending on the action of your contact list.


For all your marketing efforts you need data to inform you going forward. Being able to apply b testing to your drag-and-drop email builder will help define your customers further. Most great email marketing software has analytics built-in.

The Benefits of Email Software For Small Businesses

Finding an email marketing solution for a small business is sometimes one that is overlooked. Where direct mail used to be a key part of marketing strategy, now a business marketing campaign needs an email marketing tool.

Email marketing is now a crucial piece of business engagement and is a great way to procure unlimited contacts and unlimited subscribers to your business.

When you have an opt-in on your landing pages you have someone who is interested in your company.

Choosing the best email marketing service, along with search engine marketing as marketing channels, can make an effective marketing campaign for small businesses.

Here are the benefits of the best email marketing service:

  • The return on investment using email marketing has been shown to be as high as $44 for every dollar spent.
  • An email marketing service is easy to use. With drag-and-drop landing pages, email templates, and email support, you can create amazing mobile-friendly unlimited emails.
  • Email marketing is great for building customer loyalty.
  • Using a personalised approach can increase customer engagement.
  • Email marketing options are endless and finding the best email marketing software will enhance your business.

5 Email Marketing Best Practices

You have found an email marketing service that you like – what are the best practices to employ within your email marketing?

There is more to email marketing than writing and sending messages or hoping that someone will land on your landing pages and sign up.

Here are some major practices to make a success for your email marketing service providers in 2022.


It is time to move away from promotional emails once you have your list. Using the concept of scarcity has been proven to improve interaction with email open rates and click-through.

For example, if you are launching a new product or service give your list the first view or opportunity to buy.

Welcome Emails.

This is often overlooked but is very important.

The average open rate according to Get Response for a welcome email is over 80%.

A welcome email gives new subscribers a warm welcome but also give relevant content at the right time.

Time To Send Emails

Believe it or not a lot of science has gone into when are the best times to send emails.

The best days to send are usually Monday and Tuesday.

The best times are 6 am – 7 am – we all like to check our emails early, then around 10.00 am, 1 – 2 pm after lunch and then 5 pm – 6 pm before we leave work.


Don’t forget to say a thank you email when someone orders from you.

Email Subject Lines

Really important are subject lines. 47% of people open an email based on the subject line. So getting that right is crucial.

Three simple rules when developing subject lines.

  • Make it personal to the recipient.
  • Use numbers where possible – 50% off!! etc
  • Convey a sense of urgency

Email Marketing FAQs

What are the types of emails you can send?


The most common ones are email newsletters and marketing emails. The idea is to keep your list updated on what is new going on in your business.


Then there are what are termed transactional emails. These are normally associated with a sale or sales inquiry – such things as order confirmations, invoices, receipts etc.


These are action-based emails that are usually based on a subscriber’s action. such as welcome emails etc.

Can I Do Email Marketing For Free?

Yes, many of email marketing software companies offer a free plan. Normally with a free plan, you are allowed a certain amount of subscribers. For example, Pabbly offer unlimited emails to 100 subscribers for free so great starting point.

So there are free email marketing software solutions out there and most paid plans will let you store unlimited contacts.

What Are The Steps When Getting Started?

Here are the basic steps to follow:

  1. Select a email marketing solution that you think fits your business model.
  2. Gather subscribers via landing pages, contact forms.
  3. Create email templates.
  4. Make sure your content is error-free.
  5. Use b testing and A/B testing
  6. Preview all emails before sending
  7. Schedule to send your emails at the best time.

What Does Email Optimisation Mean?

In order to make sure your emails are hitting the spot, you need to monitor and test your emails. You need to split test and analyse the data.

Test out different variables such. as subject lines, when to send them, any imagery in the emails. Then see how these impact your open rates and click-through rates.


I hope this run-through of the top email service providers will be useful in helping you select a provider for your business.

Many of email service providers are hard to tell apart but there usually are subtle differences that might be more in tune with your business.

My final recommendations would be:

If you are looking for a feature-rich provider with a free plan, phone support and all the features then I would choose Active Campaign.

If you are looking for advanced email automation features then Moonsend is an attractive choice.

Finally, a good all-around provider incorporating email automation, form builders, subscription forms, and automated workflows – Pabbly would be an excellent choice.

I know the list is not exhaustive, let me know in the comments any provider that you would recommend that I have not covered.